So-called "celeb bait" ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams. In its update, Meta says that "because scam ads are designed to look real, they’re not always easy to detect." The company also noted that it has now enrolled "more than 500,000" celebrities and public figures into its facial recognition system that's meant to automatically detect scam ads using the faces of famous people.
In addition to the groups behind the celeb bait ads, Meta says that it's upgraded its ability to detect scam ads that use cloaking, which has at times hindered its internal review systems. The company also sued a Vietnam-based advertiser it says used scam ads to hawk "deeply discounted items from well-known brands," including Longchamp.
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Фото: Liesa Johannssen / Reuters
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